When I first started my own company, I made blunders with my marketing. A lot of them.

I dread to think how much time, effort and money I wasted using the wrong tactics, in the wrong way, with the wrong prospects. That was before I really understood marketing.

A piece of advice I kept hearing was to create - and use - a marketing plan to guide my efforts. This sounded like a great idea, but I never got round to doing it at the time.

After all, I was too busy trying to get clients to actually write a plan. And besides, I didn’t know what was supposed to go in it. All of the books I bought were full of corporate, academic-sounding waffle that I couldn’t really relate to my business. And there was no way I could justify paying a 'marketing consultant' to come in and do it for me.

So I just ignored “having a plan” and struggled on.

As a result, I found it difficult to get the leads, sales and referrals I needed to grow my business. I was constantly disappointed that I couldn't get the new sales my business needed, especially when I knew how happy our existing clients were with the service we delivered.

It was a painful time, and I’m passionate about making sure you don’t have to go through the same troubles.

However, I'm worried that wherever I turn, I see business owners making the same mistakes over and over again. They were serious enough in the ‘economic good times’ several years ago. In today’s economy, the effects could be a lot worse

I don’t suppose any of these sound familiar?

• Not setting realistic, achievable goals for your marketing, or a roadmap to achieve them
• ‘We sell to anyone’ syndrome - not identifying your target audience properly (hint: ‘managing directors in industry X’ isn’t good enough these days)
• Not measuring your marketing properly. You suspect you’re wasting a good chunk of your effort and cash, but you don’t know where, or how to fix it
• Not being able to state why your prospects should give their money to you, as opposed to the dozens of competitors out there (without mentioning service, quality, reliability or price – that’s what everyone says)
• Not knowing how much of your income you should really invest in marketing, and how to ensure it gives the best return possible.

If they do, and you want to fix them, book onto our 90 Minute Marketing Plan Seminar today.

In just 90 minutes, you’ll create an effective marketing plan, with a list of actions to take next to grow your business.  You'll also find out about some of the common marketing pitfalls and hazards that can stand in your way.

What you'll learn

• How to create an 8 part Marketing Plan in 90 minutes or less
• How to develop an Elevator Pitch & USP to qualify every prospect you meet
• How to identify exactly who your prospects are, and who can refer them to you
• How to set targets and milestones, and monitor your marketing progress accurately
• How to calculate and justify the marketing budget you want to get the leads you need
• How to avoid wasting time and money on ‘hope marketing’
• How to increase the selling price of your business for exit or retirement